Describe of the value proposition 

We are an e-commerce business that adds a gaming element to the way people shop. One such game is Pin My Home. PMH is based on a bidding fee auction, where participants play against each other by placing non-refundable fees to win an alluring prize: in this case, a home. Players click a spot on an interactive map, and the player whose “pin” is closest to the secret property address wins the home. Players must pay double for each subsequent click, but the draw is that with each pin drop, players can see whether their bid is “hotter” or “colder” than their last. PMH’s competitive advantage will be its integration of a smartphone application

Full disclosure: This company is in the infant stages.