Describe of the value proposition 

Basically put: Spotify for movies. Think about the last time you flipped through movie channels looking for the right movie to kill some time with. That is basically everyone who owns satellite and cable television. Gale will provide the solution for the everyday bored tv watcher who needs a movie right here, right now.

The road is certainly rocky ahead, but there are no major competitors in this field. Plus, the movie industry, just like the music industry, is suffering from pirating. This means that there is a massive need both from the consumer and merchant sides.

Gale will be a subscription-based service to the consumer that will negotiate deals with major studios in order to provide quality content to all of its users. The edge Gale will have over Netflix is that the user will hardly have to think - using a personalization algorithm, Gale's users will easily navigate to the movie they naturally desire.