Anand Arivukkarasu

NBRaze

Current Company     CycleTracer 

                      Role     Business Person

Describe yourself

I'm the founder and CEO of Nbraze. Nbraze is a big data analytics that provided customer voice data on brands to end customers and also adds their views about various brands in a analytics fashion. Its like Yelp for brands where it customizes not only web analytics information on a brand but also what ones friends think about a brand or a product, helping customers on their purchase decision. Currently I am getting mentorship with Philip Kotler on certain aspects of this model. I started my career with Verizon as a software engineer and moved up into program management developing next-Gen services and products with a total of 6 years in various leadership roles. I worked with Cisco systems as a Product manager in Intelligent Cloud and Data analytics and developed their Cloud and big data solutions. Im currently an MBA graduate at Kellogg School of Management and also pursues Master of Engineering Management in Design innovation at Northwestern McCormick School of engineering. I major in strategy and marketing at Kellogg and also pursued the summer entrepreneurship program at Stanford, where I worked with students to develop NBraze. I have won several business challenges including the Castrol business design challenge developing a business idea for BP and also won 2012 Microsoft business collaboration challenge. In my other life he is an ardent traveller, lived in the Himalayas for 6 months, enjoy biking, foreign language movies, martial arts and yoga.

Reason here:   Build a company

I am interested in NUvention Web

I am interested in pursuing a startup While in school